Privacy Policy

 

ABOUT LIT LIDZ AND THIS PRIVACY POLICY 

We are Lit Lidz, a subsidiary of Helmet Hoodie LLC (“we”, “us”,  “our”), and are committed to protecting your privacy. 

Helmet Hoodie LLC is the controller for the purposes of the  General Data Protection Regulation (the “GDPR”) a company  registered in Delaware, with its registered office located at 1223  Wilshire Blvd #425 

Santa Monica, CA 90403. 

This Privacy Policy provides information on how we collect and  use personal data. Helmet Hoodie LLCoperates Litlidz.com and  the Lit Lidz iOS and Android mobile applications (collectively, the  "website"). 

This Privacy Policy sets out the information that we collect, the  reasons for which we collect the information, and how we can use  and share the information. 

If you have any questions about this Privacy Policy you can  contact the Lit Lidz Data Protection Officer at privacy@litlidz.com 

If you have any requests to exercise your legal rights, please  check section 10 (“What are my privacy rights?”) below. 

THIRD PARTY WEBSITES 

Our website can contain links to and from the websites of our  partner boutiques, retailers and brands (collectively our  “Partners”), advertisers, and affiliates, amongst others. If you  follow a link to any of these websites, please note that this Privacy  Policy does not apply to those websites. We are not responsible  or liable for the privacy policies or practices of those websites, so 

please check their policies before you submit any personal data to  those websites. 

WHAT INFORMATION DO WE COLLECT, AND HOW? 

When you interact with us, whether by using our website or  communicating with us, we may collect the following information  about you: 

• Information you give us: you may give us information  about yourself if you sign up for an account on our website,  place an order for products, complete any online forms (such  as registration forms, competitions, surveys or by reviewing  the products you’ve ordered), opt in to receive our  newsletters and special offers, enter a competition or  promotion, participate in social media functions or our  Beauty Community on with our website, or correspond with  us (by email, telephone, instant messaging apps, social  media or otherwise). 

Depending on what you provide, this information can include your  name, address or location, phone number, email address, date of  birth, gender, purchase information, shopping preferences,  reviews, images and financial information (including your credit or  debit card details, although we do not hold them, our payment  processors do). 

• Information we receive from other accounts or  sources: we can receive information about you from other  sources, such as other accounts (eg. when you use your  Apple ID or Google Sign In to sign in on our website) or  other websites, including data brokers, our partners, social  media providers like Facebook and Twitter, advertising  networks and analytics partners, and payment and delivery  service providers.

By logging into our mobile applications via Apple, Google,  Facebook or Twitter, or linking your Lit Lidz account on our  website to your Apple, Google, Facebook or Twitter accounts, you  are giving us permission to obtain certain information and content  from these accounts. The specific types of information that we  may obtain depends on your settings for that account or website,  and will be subject to their privacy policies. 

• Information our IT systems collect about you: each time  you visit the website, certain information will be created and  automatically recorded by our IT systems. That information  includes: 

Cookies: you can see more details about cookies in section 7, but  these small text files can help improve your experience with the  Website and make it easier to interact with us. This may include  storing your location or language preferences to save you having  to re-enter information when returning to, or ensuring that items  you wish to order don’t disappear as you navigate between pages  on our website. We also use cookies to provide you with tailored  advertising. 

Device information: the information provided by your device will  differ depending on your operating system and device settings  (eg. PC, Mac, iPhone, Android, or otherwise), but includes the  type of device you have (eg. iPhone 6S or Samsung 

Galaxy S7), the device’s IP address and location, the browser  you're using, your mobile network provider (for mobile devices),  the pages you have visited, your time zone and country location,  and crash or download error reports. 

WHAT DO YOU USE MY INFORMATION FOR?

To provide you services and the website, including to allow you to  order and receive products using our website, administer your  account and to optimize your experience we need to use the  information that we collect in a number of different ways. 

We also use the information for marketing and advertising  purposes. Where you have told us you would like to receive  marketing communications or when you have made a purchase  using our services, we and our partners will use your personal  information (including your name, email address and address) to  occasionally send you updates, news, and offers via email, post,  or other forms of media. We may use your information (including  supplemental information received from partners that we append  to our existing customer information as described below), to tailor  these messages to you. You may unsubscribe from our email  marketing communications by modifying your preferences in your  account’s profile management section, or by following the opt out  instructions in the promotional emails that are sent to you. 

You may unsubscribe from our email marketing communications  by modifying your preferences in your Lit Lidz account’s profile  management section, by following the opt-out instructions in the  promotional emails that are sent to you or, by completing  this Unsubscribe Form 

Should your country be covered by such services, we may use  your information to provide you with shopping recommendations  and personal styling-related services, therefore, you'll have  access to an improved and more interactive shopping experience.  Such services will be provided along with third-party providers,  which will be acting as processors. 

We use third-party service providers to serve advertisements  most relevant to you across your different devices and on our own 

and others’ websites and mobile applications. In addition to the  information about your visits to our website or usage of our mobile  application, our service providers may also use the information  about your interactions with other websites or applications to  target advertisements for products available from Helmet Hoodie  or from our partners. For information about opting out of targeted  advertising and controlling the use of cookies, please see the  cookies section of this Privacy Policy. 

We also carry out research, analysis, and surveys on your use of  our website, and views. We keep tracking of your spend on our  website to see if you can benefit from our exclusive loyalty  programs, VIP customer program and Access. Finally we use  your information to confirm your identity and perform credit  checks or anti-fraud checks, in order to ensure your, and our,  financial security. Please scroll down to find out the detailed  purposes for which we collect your information, what specific  information is collected and the legal basis for which we purpose  that data. 

To register and manage your Lit Lidz account on our  Website, we collect your name, email, password and other  additional details you may wish to add to your account, like phone  number, addresses and gender. The legal basis is the  performance of a Contract with you. 

To fulfil the orders you make through our website: we collect  your Name, addresses, phone number, Order details, like the  products you are buying, the size and price. The legal basis is the  performance of a Contract with you. 

To collect payment from you: we collect your payment  information, which comprises the credit/debit card’s number,  holder’s name and CVV. We don’t store them and only transfer 

them to our authorized payment providers. The legal basis is the  performance of a Contract with you. 

To provide you with our customer services: (including helping  you to solve any issue you have with our services, updating you  about any change to our terms of service, or contacting you to  know how was your experience with us): we collect your name,  email, password, phone number and addresses and your contact  history with us. The legal basis is the performance of a Contract  with you and our legitimate interests in retaining you as a  customer. 

To handle possible health and safety queries related with  Beauty products: along with the data collected to provide you  our customer services, we will also collect the kind and severity of  adverse reaction, the affected area and if any medical treatment  was used or needed. The legal basis is the performance of a  Contract with you and compliance with a legal obligation 

To monitor the quality of our customer services: we collect  your name, email, password, phone number and addresses, your  response to our SMS inquiries about the quality of the service and  your contact history with us (including phone records of our  conversations and conversations through email or other instant  messaging apps). The legal basis is the legitimate interests in  running our business. 

To review and post your reviews on your orders: we collect  your name, age range, skin characteristics (such as type, tone,  and concerns) and your written review. The legal basis is your  consent. 

To administer, maintain and optimise our Website and our  services: we collect your device information (such as your device 

IP address and device type), cookie identifiers and browsing  information. The legal basis is the legitimate interests in running  our business. 

To perform fraud and credit checks and if we can do  business with you: we collect your name, email, addresses,  credit/debit card details, browsing history, purchase history, date  of birth, gender, specific behavioral cookies, device information  (such as IP address and device type), any national identifiers (like  driver’s license or ID cards) and any publicly available information  (like social media profiles or news). The legal basis is the  legitimate interests to protect Lit Lidz and its customers from  fraudulent activities and compliance with a legal obligation. 

To send you marketing communications and personalised  offers: we collect your name, email, phone number, addresses,  date of birth, purchase history, browsing history and behavior,  device information, shopping preferences, cookie identifiers,  internal identifiers and country. The legal basis is the legitimate  interests in electronic direct marketing of similar products and  services which you have acquired using our website. When such  is not applicable, your consent to send you special offers and  campaigns powered by Lit Lidz in cooperation with exclusive  partners. 

To manage our loyalty programmes: we collect your name,  email, phone number, addresses, date of birth, purchase history,  browsing history and behavior, device information, shopping  preferences, nickname, cookie identifiers, internal identifiers,  country, spent tier level and wealth. The legal basis is our  legitimate interests in running our business and improving your  shopping experience.

To provide you with personalised recommendations and  enhance your experience: we collect your name, email, phone  number, addresses, date of birth, purchase history, browsing  history and behavior, in-stores interactions with products, device  Information, shopping preferences, nickname, cookie identifiers,  internal identifiers, country, spent tier level and wealth. The legal  basis is our legitimate interests in running our business and  improving your shopping experience. 

To advertize and retarget advertising of both ours and our  partners’ products and services: we collect your email, cookie  identifiers and device information. The legal basis is our legitimate  interests in running our business. 

To produce aggregated statistical reports: we use your order  history, provided that the result of such reports do not identify you.  The legal basis is our legitimate interests in running our business  and improving our website. 

WHO DO YOU SHARE MY INFORMATION WITH? 

To provide our services and the website, we work with a number  of carefully selected third parties. To do this, we may share your  information with these third parties in the following limited  circumstances: 

• Our partner boutiques and brands from whom you  purchase products: we rely on carefully selected partners  that supply the products that you see on our website. For  selected Partner and whenever you purchase from them, we  will automatically share – unless you tell us otherwise – your  name, contact information and purchase details about the  products you have acquired from them for their own  marketing purposes. The usage of your personal information 

for the mentioned purposes will be done in accordance with  the Partner’s privacy policy. 

• Advertisers for marketing purposes: we can provide your  information to our advertising and social media partners that  you select (including Facebook and Twitter), where they  require the data to select and serve relevant adverts about  ours and our partners’ products and services to you and  others. 

• Third party service providers to enrich data: We may also  enrich, match or combine information we hold about you with  data from other sources, for instance by sharing some of  your personal data with selected business partners. These  partners are based in the United States. We do this to better  understand your customer profile and interests so that we  can deliver customized offers and other personalized  services. 

• To comply with legal requests: on occasion we may be  required to liaise with various regulators and law  

enforcement agencies in a number of different countries,  whether as a result of law, a court order, or another legal  process. Although we dispute requests wherever suitable, in  some cases we may have to share your information with the  regulators or law enforcement agencies. Where we consider  it appropriate, and provided we are not prohibited from doing  so by law or court order, we will attempt to notify you of  these legal demands. 

• Aggregated information with third parties: we may  aggregate your information with the information of other  customers, creating a dataset of information about the usage  of our website, purchase of products, and other general,  grouped information about our customers. The legal basis is  our legitimate interest to understand the usage of our service  and demand for our product. Although this dataset is  aggregated and anonymized, meaning it cannot identify you 

as an individual, it provides a valuable insight into the use of  our website and we may therefore share it with select third  parties. These parties may include providers of plugins or  similar technologies (to help measure traffic), our partners  and other providers (to allow them to better stock products),  and our investors. 

7. COOKIES 

We use technology such as "cookies" to collect information and  store your online preferences. Cookies are small pieces of  information sent by a web server to a web browser, which allows  the server to uniquely identify the browser on each page. 

We use the following categories of cookies on our website: 

Strictly necessary cookies: these cookies are essential in order  to enable you to move around the website and use its features.  Without these cookies, services you have asked for such as  remembering your login details or shopping basket items cannot  be provided. These cookies will also inform us, about your  behavior on our website, if we can do business with you and  protect Lit Lidz and its customers from fraudulent activities. 

Performance cookies: these cookies collect anonymous  information on how you use our website (eg. we use Google  Analytics cookies to help us understand how customers arrive at  our site, browse or use our site) and highlight areas we can  improve such as navigation, shopping experience and marketing  campaigns. The data stored by these cookies does not show  personal details from which your individual identity can be  established. They are also used to help measure the  effectiveness of an advertising campaign. You may opt-in to these  cookies using your browser settings.

Functionality cookies: these cookies remember choices you  make such as the country you visit our website from, language  and search parameters such as size, color or product line. These  can then be used to provide you with an experience more  appropriate to your selections and to make the visits more tailored  and pleasant. The information these cookies collect may be  anonymized and they cannot track your browsing activity on other  websites. You may opt in to these cookies using your browser  settings. 

Targeting cookies or advertising cookies: these cookies collect  information about your browsing habits and limited aggregated  demographic information in order to make advertising more  relevant to you and your interests. They are also used to limit the  number of times you see an advert. The cookies are usually  placed by third party advertising networks. They remember the  websites you visit and that information is shared with other parties  such as advertisers. For example, we use third party companies  to provide you with more personalized adverts when visiting other  websites. You may opt-in to these cookies using your browser  settings. 

You can withdraw your consent to these cookies at any time  through the following options: 

• Google Analytics cookies across all websites, please visit  Google Analytics Opt-out Browser Add-on. 

• Other third party cookies relating to behavioral advertising,  please go to www.youronlinechoices.eu. 

• Any other type of cookies, you can clean the cookies through  your browser settings. 

Please note that refusing cookies does not mean you will no  longer receive online advertising. It does mean that the company  or companies from which you opted out will no longer deliver 

adverts tailored to your web preferences and usage patterns, so  you may see a greater number of adverts that are irrelevant to  you and your preferences. 

SECURITY 

Keeping you and your personal information secure is very  important to us. We take a number of reasonable steps to try to  protect the personal information that you provide, including: 

• Requiring you to establish a unique username and password  to access your Lit Lidz account on our website. 

• Not keeping details of your credit or debit card that would  enable any third party to transact using that credit or debit  card (such as your CVV number). 

• Regularly monitoring our servers and IT systems for possible  vulnerabilities and attacks. Unfortunately, despite this, the  transmission of information via the Internet is not completely  secure. We cannot guarantee the security of your personal  data transmitted to or through our website, and any such  transmission is at your own risk. In particular, please keep in  mind that if you voluntarily disclose personal information  through other means of communication than the website in a  non-protected environment (such as through email, sms,  online messages) then that information can be collected and  used by others outside of our or your control. 

HOW LONG WILL YOU USE MY INFORMATION FOR? 

We retain the data you provide to us for as long as you have your  Lit Lidz account with us and thereafter for such period as you may  have questions or a claim in relation to our services,  notwithstanding any superior retention period that we may be  obliged to observe in accordance with legal requirements  applicable to us.

In some circumstances you can ask us to delete your data as set  out below. 

After you have terminated your use of our services, we may store  your information in an aggregated and anonymized format. 

10. WHAT ARE MY PRIVACY RIGHTS? 

You have certain rights in relation to the personal data we hold  about you, which we detail below. Some of these only apply in  certain circumstances as set out in more detail below. We also set  out how to exercise those rights. Please note that we will require  you to verify your identity before responding to any requests to  exercise your rights and that can include asking a set of security  questions to ensure it is you. When you have appointed someone  else to do the request on your behalf, that person and/or  organization needs to show a valid power of attorney issued by  you. We must respond to a request by you to exercise those  rights without undue delay and at least within one month  (although this may be extended by a further two months in certain  circumstances). 

We may not provide you with certain personal data if providing it  would interfere with another’s rights (e.g. where providing the  personal data we hold about you would reveal information about  another person) or where another exemption applies. 

• Portability: you have the right to receive a subset of the  personal data we collect from you in a structured, commonly  used and machine-readable format and a right to request  that we transfer such personal data to another party. The  relevant subset of personal data is data that you provide us  with your consent or for the purposes of performing our  contract with you. If you wish for us to transfer the personal  data to another party, please ensure you detail that party and 

note that we can only do so where it is technically feasible.  We are not responsible for the security of the personal data  or its processing once received by the third party. We also  may not provide you with certain data if providing it would  interfere with another’s rights (e.g. where providing the  personal data we hold about you would reveal information  about another person or our trade secrets or intellectual  property). 

• Correction: you have the right to correct any personal data  held about you that is inaccurate. You can edit your personal  information in “My Account” settings. You can also request  the correction by emailing us. Please note that in some  cases we can ask you to explain in detail why you believe  the personal data we hold about you to be inaccurate or  incomplete so that we can assess whether a correction is  required. Please note that whilst we assess whether the  personal data we hold about you is inaccurate or incomplete,  you may exercise your right to restrict our processing of the  applicable data as described below. 

• Erasure: you may request that we erase the personal data  we hold about you in certain circumstances. Please scroll  down to know what those are: 

You believe that it is no longer necessary for us to hold the  personal data we hold about you. 

We are processing the personal data we hold about you on the  basis of your consent, and you wish to withdraw your consent and  there is no other ground under which we can process the  personal data. 

We are processing the personal data we hold about you on the  basis of our legitimate interest and you object to such processing.  Please provide us with detail as to your reasoning so that we can 

assess whether there is an overriding interest for us to retain such  personal data. 

You no longer wish us to use the personal data we hold about you  in order to send you promotions and special offers. 

You believe the personal data we hold about you is being  unlawfully processed by us. 

Also note that you may exercise your right to restrict our  processing of the data whilst we consider your request as  described below. 

Please provide as much detail as possible on your reasons for the  request to assist us in determining whether you have a valid basis  for erasure. Please note that we may retain the personal data if  there are valid grounds under law for us to do so (eg. for the  defense of legal claims or freedom of expression) but we will let  you know if that is the case. 

Where you have requested that we erase data that we have made  public and there are grounds for erasure, we will use reasonable  steps to try to tell others that are displaying the data or providing  links to the data to erase the data too. 

• Restriction of Processing to Storage Only: you have a  right to require us to stop processing the personal data we  hold about you other than for storage purposes in certain  circumstances. Please note that if we stop processing the  personal data, we may use it again if there are valid grounds  under data protection law for us to do so (eg. for the defense  of legal claims or for another’s protection). 

Listed below are the cases where you may request we stop  processing and only store the personal data we hold about you:

You believe the personal data is not accurate for the period it  takes for us to verify your claim. 

You wish to erase the personal data as the processing we are  doing is unlawful but you want us to retain the personal data for  storage only and stop processing it. 

We wish to erase the personal data as it is no longer necessary  for our purposes but you require it to be stored for the  establishment, exercise or defense of legal claims. 

You have objected to us processing personal data we hold about  you on the basis of our legitimate interest and you wish us to stop  processing the personal data whilst we determine whether there  is an overriding interest in us retaining such personal data. 

COMPLAINTS 

If you have any questions or concerns about this Privacy Policy,  please contact us: 

• by emailing us at info@litlidz.com or 

• by writing to us at, at 850 Foothill Blvd. Unit B, Azusa, CA  91702 

UPDATES TO THIS POLICY 

Any changes we may make to this Privacy Policy in the future will  be posted on this page and, where appropriate, notified to you by  email. Please check back regularly to keep informed of updates or  changes to this Privacy Policy.